The Squiggla brand and website needed to be accessible and non-threatening, encouraging creativity across all ages. The design focused on simplicity and structure to highlight the complexity of Squigglaworks without competing with them. The website serves as a hub for inspiration, showcasing the diversity of works and the process behind them. With a cool, beautiful, and fun aesthetic, it uses informal layouts and subtle animations to engage users. A black-and-white palette with pops of color aids navigation. The site also offers creative resources and access to the Squiggla gallery app, fostering community and collaboration.

Credit: misterwolf / The Chartwell Trust / &now